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Logo

The logo is usually shown in Kellogg Purple on white, with a white version for dark backgrounds.

WHU_Kellogg_

Color and Usage

Purple & Blue (default)

The logo is available for light/white backgrounds in full color, with a gradient fade of both Kellogg Purple and WHU Blue.

WHU_Kellogg_
White Logo

The logo is available for light/white backgrounds in full color, with a gradient fade of both Kellogg  Purple and WHU Blue.

WHU_Kellogg_3
Black Logo

For certain situations, a variant of the logo in black is also permitted.

WHU_Kellogg_4
Rotation

The default rotation of the logo is horizontal. The logo should not be rotated in any other way.
While typically horizontal, a 90° rotation is allowed for special uses like flags or vertical formats.

WHU_Kellogg_5
Scaling

The logo should never be stretched in any dimension.
Please make sure always to keep its original ratio.

Two incorrect versions of the Kellogg–WHU logo combination, each marked with a red ‘X’ indicating wrong alignment and layout.