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Updated 2 days ago

WHU Brand & Style Guide

Everything you need to bring the WHU brand to life in one place.
Get to grips with our visual identity, guidelines, and templates.

This guide features all the resources you need to enable a consistent image
across all communication channels and formats.

Explore the tools. Apply your vision. Create with confidence.

In a Nutshell

The WHU Brand & Style Guide is divided into four sections:

Brand Basics

From colors to typography, to how to use the WHU logo and video fundamentals.

Our Brand Basics section provides everything you need to know about the essential elements of corporate identity (CI). Our Brand Basics are ideal for both internal and external use by staff or freelancers, ensuring these elements are used consistently and the brand remains clearly recognizable.

Student Clubs & Events

Looking after the marketing of a student club or running an event?

Our Student Clubs & Events section is designed to help you understand how to apply the WHU corporate identity to your communication. Whether you’re setting up your student club website, organizing physical branding for a conference, or creating print materials, we’ll guide you on how to do so while staying in line with WHU CI.

Kellogg-WHU

Just as WHU has its own unique corporate identity elements, so does the Kellogg-WHU Executive MBA.

This section provides all the relevant information needed for visual branding around this unique collaboration. Find more details about the font, logo usage, and the colors used for Kellogg-WHU.

Templates

Find specific guidelines for our templates and links to Canva so you can use them right away.

Find templates for social media, study programs, and general office use, including PowerPoint presentations and meeting backgrounds. The use of these templates is limited to specific users, such as the marketing department or program marketing. If you need access, get in touch.