For a deeper introduction to our visual identity, please see the part Video in our Brand Basics. It highlights the key WHU brand elements and their application across all touchpoints.
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General Information
Video materials should consistently reflect the brand’s visual identity. Intro and outro sequences must use approved logo animations to ensure a professional presentation and strengthen brand recognition.
For videos and livestreams, standardized watermarks should be applied to maintain a visible brand presence throughout. Consistent use of motion, timing, and visual style ensures a cohesive and unified appearance across all formats.
More Video Insights
Live Streaming
Livestream Background
The livestream background template provides a consistent visual foundation for live broadcasts. It maintains brand identity throughout the stream while allowing flexibility for overlays such as chat windows, camera feeds, or event graphics.
Livestream Next Up
The “Next Up” screen is used between segments or during transitions to preview upcoming content. It helps maintain audience engagement while reinforcing brand presence and pacing within the livestream flow.
Livestream Title
The livestream title screen introduces the session or topic at the start of the broadcast. It sets the tone for the stream, clearly communicates the event or segment name, and ensures a cohesive branded opening.
