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General Information
WHU imagery reflects the brand through a documentary style that captures real people in everyday moments. The visual tone is bright, friendly, and modern, creating an open and authentic look.
Professional photography, dynamic perspectives, and a mix of sharpness and blur underline WHU’s high standards and quality.
Picturepark
Our media library offers imagery and footage for use in digital and print communication. Find material for study programs, events, and more.
Recommended Characteristics
The imagery is light, humble, and friendly, captured in a documentary style and portraying diverse individuals in real, everyday moments at WHU.
Recommended Characteristics (should be / include / based on…)
- demonstrate diversity
- a humble and friendly presentation of engaged, confident, active, reflective, and real personalities
- a light and positive but temperate documentary photo style that doesn’t seem artificial (no posing, no flashlights, no vibrant or intense colors or patterns)
- natural and soft light; focal blur; soft, discreet, and pastel colors
- a sympathetic and charismatic message, neutral to positive emotions
- a mix of people portraits, stills, and details
- Focus on one person if the picture shows a group of people
- caught-in-action perspective
- Avoid alcohol of any kind.
- Avoid negative messaging.
