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General Information
The most common color formats are HEX, RGB, and CMYK.
HEX & RGB are made for digital use only. CMYK is for physical (print) use only.
Primary Colors
The brand colors WHU Blue, WHU Light Blue,
and white characterize the school’s appearance.
They should always be the predominant colors for all media.
WHU Blue
CMYK 100 | 76 | 0 | 0
RGB 5 | 70 | 150
HEX 054696
Pantone 661 C
RAL 5005
WHU Light
CMYK 75 | 15 | 0 | 0
RGB 0 | 165 | 220
HEX 00A5DC
Pantone 299 C
RAL 5012
Secondary Colors
WHU Silver Gray and WHU Anthracite can be applied to highlight specific content or fully color important pages. Black is almost always used for regular text.
WHU Silver Grey
CMYK 5 | 0 | 0 | 8
RGB 230 | 235 | 240
HEX E6EBF0
PANTONE 427 C
WHU Anthracite
CMYK 10 | 0 | 0 | 80
RGB 80 | 84 | 89
HEX 505459
P Cool Gray 10 C
Black
CMYK 0 | 0 | 0 | 100
RGB 0 | 0 | 0
HEX 000000
PANTONE Black C
Highlight Colors
The WHU highlight colors are mainly used for diagrams, factual infographics, and eye-catchers.
WHU Green can refer to topics, icons, and graphics related to sustainability.
In general, full-tone colors should be used first. A screen of halftones can be chosen when one is already in use.
In rare cases, the WHU Highlight Colors can be used as background colors for bold media such as posters.
WHU Green
CMYK 75 | 5 | 100 | 0
RGB 28 | 173 | 75
HEX 1CAD4B
PANTONE 2272 C
WHU D. Petrol
CMYK 100 | 0 | 35 | 40
RGB 0 | 110 | 120
HEX 006E78
PANTONE 7714 C
WHU Yellow
CMYK 0 | 5 | 100 | 0
RGB 255 | 230 | 0
HEX FFE600
PANTONE Yellow C
WHU Petrol
CMYK 85 | 0 | 30 | 0
RGB 0 | 170 | 185
HEX 00AAB9
PANTONE 7711 C
Call to Action Color
WHU Orange is almost exclusively used for CTAs (call to actions).
Used to emphasize key interactive or important elements across the WHU website and advertising materials.
WHU Orange
CMYK 0 | 75 | 100 | 0
RGB 235 | 90 | 10
HEX EB5A0A
PANTONE 166 C
Program-Specific Colors and Combinations
For specific programs, we used different sets of color combinations in marketing.
These sets are as follows:
− Bachelor Program: predominantly WHU Light Blue
− Master Program: predominantly WHU Blue and WHU Petrol
− MBA Program: predominantly WHU Blue
− EMBA Program: predominantly WHU Blue and Kellogg Purple
− Executive Education: Predominantly WHU Dark Petrol
