On student club social media accounts WHU must be recognizable.
To ensure this “WHU” needs to be included in the A names and / or B logos of the student club’s social media channels.
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General Information
On student club websites, WHU must be recognizable. To ensure this, the following rules need to be followed.
The website of the student club needs to include …
A … the WHU logo
B … a link to the WHU website
C … a short intro text about WHU
Social media
Video
WHU needs to be visible in all videos. The following rules must be adhered to:
- “WHU” needs to be included in every logo version of the student club (e.g. intro, outro, lower thirds, etc.)
- The WHU outro needs to be used in the end
The choice of design and colors is free as long as the WHU CI is used.
In videos the WHU logo is always used in white to guarantee the best readability. To achieve a unified brand identity, we recommend the student clubs to use a white version of their logo in the videos as well.
It is recommended to place the logo in the upper right corner of the video frame.
Curious to learn more? Discover additional details, inspiration, and best practices on how we use video to bring stories to life right here.
