WHU
Typography

The typeface of Kellogg-WHU is the font family “Helvetica Neue” and “Petrona”. They are used for all print, online business applications, and marketing communication.

Helvetica Neue serves as the default font.
For claims and brand messages or any form of large format application, Petrona should be used.

In most cases, the font weights Helvetica Neue Regular and Bold are used.

When working on your own designs, please limit the number of different weights to a maximum of three. To preserve visual clarity when working with several font weights, make sure only to use every second weight, skipping one in between:

(e.g.: Thin, Regular, and Bold; or: Light and Medium)

− Regular text should always be set to either Light or Regular.

− Headlines should always be different from regular text using a different font weight.

Italic can be used for highlighting citations, for instance.