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General Information
Kellogg-WHU’s color system includes primary, secondary, and Call to Action (CTA) colors. It ensures flexibility while maintaining a consistent brand identity across all channels.
Primary Colors
The brand color Kellogg Purple characterizes the program’s appearance.
This should always be the predominant color for all media.
Kellogg Purple
CMYK 82 | 100 | 0 | 12
RGB 79 | 38 | 131
HEX 4F2683
Pantone 268
Secondary Colors
WHU Blue and WHU Silver Gray can be applied to highlight specific content or fully color important pages.
Black is almost always used for regular text.
WHU Blue
CMYK 100 | 76 | 0 | 0
RGB 5 | 70 | 150
HEX 4F2683
Pantone 661 C
WHU Silver Gray
CMYK 5 | 0 | 0 | 8
RGB 230 | 235 | 240
HEX E6EBF0
Pantone 427 C
Call to Action Color
WHU Orange is almost exclusively used for CTAs (call to actions), highlighting important or interactive elements on the WHU website or ads.
WHU Orange
CMYK 0 | 75 | 100 | 0
RGB 235 | 90 | 10
HEX EB5A0A
PANTONE 166 C
Program-Specific Colors and Combinations
For specific programs, we used different sets of color combinations in marketing.
These sets are as follows:
− Bachelor Program: predominantly WHU Light Blue
− Master Program: predominantly WHU Blue and WHU Petrol
− MBA Program: predominantly WHU Blue
− EMBA Program: predominantly WHU Blue and Kellogg Purple
− Executive Education: Predominantly WHU Dark Petrol
